At By Husbands For Husbands our stance on marriage is firm and will not change. We believe that marriage is between a man and a woman, nothing more nothing less. Our services and products are geared towards this market. Our convictions are firmly planted in scripture and until the Bible changes, we won’t change.

Having said that, each business, if you are a good business, should have a target market. These individuals are a defined segment of the market that is the strategic focus of a business or a marketing plan. Normally the members of this segment possess common characteristics and a relative high propensity to purchase your particular product or service.

We focus on husbands and husbands to be. Now is that discrimination against single guys, married women and single women? We made a business decision to focus on men who are married, not women, even though we have women that purchase our items for their husbands and even comment on our blog. But our marketing and strategic platform is geared toward Husbands and Husbands to be.

Business is about choice. If Wal-Mart does not carry what I want, I have the option of going to Target, Kohl’s, JCPenny’s, etc. – but I don’t bring a lawsuit against Wal-Mart because they did not sell my size Fruit of the Looms. We believe in the Free Market and capitalism. If I have a product/service you want to buy I should be able to sell it to someone for a profit. Now, do we condone every type of business, of course not, because, some of those businesses are go contrary to our ethical and value system.

I’m deeply saddened by the article below that highlights a lawsuit against eHarmony. Please read and provide your comments.

Are we at By Husbands For Husbands Discriminatory?
Does this lawsuit have validity, morally and legally, what do you think of the case?

eHarmony Article